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Pet protection

You can count on us and our personalized pet protection services to help care for pets and reunite you if your pet is lost. 

The proven leader in lost pet recovery;

our mission is bringing and keeping pet families together.

Peace of Mind Lost Pet Recovery

We manage the largest pet registry database across Canada and the U.S., with 30 million pets


Thanks to our microchip registry and DirectConnect services, we’ve reunited over 730,000 lost pets with their grateful families

A network of over 5,000 shelters, rescues, clinics and partners work together to help care for pets and reunite them if they go missing 

Enhance your standard pet protection benefits with a care plan that gives you and your pet even more support

Choose to upgrade your standard care plan to add even more support for your pet’s ongoing health, well-being and safety needs.


Lifetime Plus


MyPetHealth Portal

Update your contact info or report a lost or found pet through the portal.

Lost Pet Recovery Specialists

24/7 access to specialists who begin the process to help you find your pet.


Connect with your pet's finder and arrange a quick, safe reunion.

24/7 Vet Helpline for 1 year

Reach veterinary professionals anytime by phone, email or live chat for advice (provided by whiskerDocs®).

24PetMedAlert® for 1 year

Critical medical and behavioral information are relayed to the shelter or vet they're brought to.

Lifetime Warranty ID Tag

Customized ID tags make it easier for your pet's finder to contact us and report your pet as found.

$30 Rover Discount

Save on pet-sitting and dog walking services from Rover.com.


Simple, easy to follow lessons with customized training for you and your pet.

Want to learn more about microchipping your pet?